Moreover, with an banner making tool such as Creatopy, creating images or animated content is easier than ever. Since stories are deleted after 24 hours, it allows you to get creative and test plenty of ideas to see what works for your audience. This IG feature has the highest rate of engagement out of all social media platforms so it’s definitely a must if you want to connect with your audience on a deeper level. Here are the most important reasons why IG stories are important for businesses: In case you want to keep some of the stories so new followers can watch them as well in the future, then you can save them in the highlights section. The Instagram story feature allows you to share photos, videos, or boomerangs that will be visible for up to 24 hours before they disappear.
When you create an image or video, Instagram recommends leaving approximately 250 pixels of the top and bottom free from text, logos, or other elements. This is extremely helpful when creating images, especially when you want to add text to them. To make sure that important information is not cut off by this, Instagram will show you a temporary grid. Ideally, to take advantage of the entire screen, you should upload a portrait photo or a vertical video. Luckily, Instagram is here to help and with these helpful grids, your IG story game will be on point. In this last screenshot, you’ll see that at the bottom of the story, a user has the option to respond with a message or a picture, send that story to another user, or, if that particular account has over 10k followers and added a link to that story, it will show the “Swipe up” button. That way, I would be able to adjust it accordingly in case I was going after a super-symmetric visual or simply use the grid to center certain elements in my story.Īs you can see from these screenshots, thanks to these grids, you will know where’s the middle (vertically and horizontally). At the top left corner, you have the option to close that story and return to your Instagram feed.īecause I wanted to move the sticker at the top of the screen, Instagram showed me that I would cross the safe zone line if I were to do that.Īt the same time, it was extremely helpful to see how my image was centered. In the first image, you can see that, when viewing a story, at the top left corner of the screen, a user will also see the profile icon and profile name of that account. I’ll explain what the safe zone is and I’ll also show you in the screenshot below how they look like whenever you want to post a story.įor this example, I used a random photo from my phone of a cute coffee shop and I also added a heart sticker so I can play with it. When you create Instagram Stories, you also need to keep in mind the safe zone. When posting a video, the maximum Instagram story length for a frame will be 15 seconds. If you want to upload a photo or video that does not fit this size, then the visual will be either cropped or zoomed in to fit the screen properly.Ĭonsequently, this will lower the quality of the image/video you posted while cropping important elements that you may have included in it. Instagram is very strict when it comes to the size of the images/videos you post on IG stories. The file formats accepted for images are. For this size, the images and videos you post here will have an aspect ratio of 9:16.
The recommended Instagram Story size is 1080 x 1920 pixels.
This article is going to help you understand much better the mechanism behind this feature and how to approach it from a visual perspective. Whether you’re already using IG Stories or not, it’s crucial to be aware of the best Instagram Story size you can use. In 2021, almost 58% of people said they’ve become more interested in a brand or product after seeing it in an Instagram Story. Marketers can no longer deny its importance and effectiveness.It’s the most popular IG feature at the moment, one that has witnessed tremendous growth in just two years and a half since its launch.This feature hit an all-time record of 500 million daily active users, which proves two important aspects: Instagram Stories are driving tons of engagement.